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Content Strategy for Multiple Channels
I’ve been thrilled working on my new blog with the Washington Ensemble Theatre, so much so I have neglected my own blog for too long. It is easier to write when you have a cause and a passion – local...
View ArticleWhen you can’t get to all the content
It’s Wednesday and I already know my favorite blog post of the week is Mark Boulton’s piece on Structure First. Content Always. Boulton challenges the idea that we need to know the content before we...
View ArticleContent Strategy Resources for IA Summer Institute course at UW iSchool
In June 2012, I led Content Strategy section as part of Samantha Starmer’s Information Architecture Summer Institute Course at the University of Washington iSchool. Collected here are readings and...
View ArticleSchool is in session: Content Strategy in Information Architecture starts
This is my third winter teaching Content Strategy in Information Architecture at the University of Washington’s Information School. The course lives in the Undergraduate Informatics program and as Bob...
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Significant Search at next Seattle IA UX meetup
Jonathan Colman looking at the future of IA, Ruth Burr smiling in the face of SEO, Ian Lurie looking Search in the eye Besides attending the monthly Seattle IA UX meetups I co-host, putting them...
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Community Management is My Jam: Seattle on Content, Design and Interaction
Community service is my main purpose. At this point in my life and career, I’m dedicating some time to help bridge communities in Seattle who are all passionate about this thing: User-centered...
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Links for SMX Advanced Content Strategy Panel Misty Weaver
Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts (#smx #21C) Content is king, and the search engines reward it. Great content goes viral, attracting links, likes, tweets and other...
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MaxImpact Google Hangout on Air Thursday, July 25
Max Minzer has invited me to join the conversation at MaxImpact on July 25 at 1pm Pacific. Join Max and me, on G+. Add questions to the event page. Some things we’ll cover: - content strategy - content...
View ArticleLavaCon Preview: Mad about content audits
LavaCon 2013 is swinging along in Portland, OR. We’re talking Content Strategy, Content Management, ROI, Money, Power, Dragon-Slaying (maybe, that’s just @nozurbina). On my agenda, 2 days, 2 talks...
View ArticleLean Startup Seattle Get Started with Content Marketing Exercise
Lean Content and Lean Startup Seattle from Misty Melissa Weaver Kelsye Nelson and I led an exercise at the Lean Startup Seattle Meetup. In thinking about how to use content to reach audiences once you...
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